Global ↑↓GoodTuesday (the first Tuesday in December) is a day set aside annually, to encourage, inspire and celebrate universal generosity. ↓↑GoodTuesday is the first day to kick off a tide of year-round giving (see givingtide.org). It is a call to action for all to give back (represented by ↓) so that humankind may be uplifted (represented by ↑).
In many cultures and religions, Tuesday is regarded as the most auspicious weekday. For example, JudeoChristian tradition regards Tuesday as a day of multiplied blessings. This is because in the Bible on the Third Day of Creation the phrase “and God saw that it was good” is mentioned twice (see Genesis 1:10 and Genesis 1:12). All the other days have this phrase mentioned only once (except for the second day, Monday, where it was not mentioned at all). Similarly, in Yoruba mythology, Tuesday is a day of double blessing and victory (‘Ọjọ Isẹgun’).
To mark ↓↑GoodTuesday 2018, mass medical mission (mmm) is launching – the Health Education On The Go! community mobilization campaign.
This is aimed at expanding the impact of the various free life-saving initiatives of mass medical mission, including but not limited to:
- The National Cancer Prevention Programme (NCPP) – an initiative to make qualitative preventive cancer care accessible to all Nigerians
- Mission PinkCruise – The mobile aspect of NCPP aimed at “Taking Wellness To All” (including cancer and general health screening and treatment) through the use of Mobile Cancer Centres, also known as “The PinkCruise”.
- Mission PinkVISSION – The eye aspect of Mission aimed at achieving the goals of “Vision 2020: The right to sight”, by incorporating preventive eye care into the programmes of mmm/NCPP). “VISSION” stands for Voluntary Integrated Sight Saving Initiative Of Nigeria
- Wellness Wednesday – Free cancer and general health screening at the fixed Base Centre from which the PinkCruise
- Premarital Health Promotion Programme (PHPP) – Free focal screening for about-to-wed couples which holds every Wednesdays (Pre-Wedding Wednesday)
- Oral Health Foundation (OHF) – a nongovernmental organization which seeks to promote optimal oral health through screening and early intervention
- Foundation for Imaging in Life & Medicine (F.I.L.M.) – a nongovernmental organization which seeks to make life-saving and life-enhancing radiologic, endoscopic and laboratory interventions accessible to the underprivileged.
… Health Education On The Go (HETGo!)! involves the deployment of a fleet of special buses which are designed to combine provision of health education with public transportation. The aim is to create mass awareness so that members of the general public can take maximum advantage of all aspects of this noble programme.
HETGo! is important given the fact that ignorance is a major contributor to mortality rate from cancer and other killer diseases which account for Nigeria currently having the seventh lowest life expectancy in the world (down from eleventh lowest in 2014). Most Nigerians do not live to reap the fruit of their labour.
Cancer and its related risk factors are the major causes of untimely death in Nigeria. The global cancer burden has risen to 18.1 million new cases and 9.6 million cancer deaths in 2018 up from 14 million new cases and 8.8 million deaths in 2016.
To address this problem, mass medical mission marked the last World Cancer Day (February 4, 2018) by deploying four of the the pilot set of Mobile Cancer Centres (aka “the PinkCruise”) to take wholistic preventive healthcare to Nigerians.
The PinkCruise is equipped with state-of-the-art facilities for screening and treatment (including mammography, endoscopy, colonoscopy, colposcopy, cryotherapy, laboratory, vaccination and surgeries for pre-cancer and early cancer). The PinkCruise operates from fixed Base Cancer Centres (BCC) equipped for follow-up and treatment of cases as well as screening for those who are not able to participate in in the community-based health missions. There are currently four of these BCC located in the four old regions of Nigeria, namely: West – Lagos, North – Abuja, Midwest – Asaba and East – Port Harcourt).
The pilot phase of Mission PinkCruise is currently ongoing in Lagos, the largest city in Africa, where the project headquarters is located (at No 31 Bode Thomas Street, Surulere). This multispecialty centre is fully equipped with state-of-the-art facilities for diagnosis and treatment (including a world-class laboratory with chemistry, haematology, microbiology and histopathology sections; radiology unit; gynaecology unit; ophthalmology unit; endoscopic unit; dental unit among others).
In line with the spirit of ↑↓GoodTuesday, we must recognize the generous Philanthropists and Philanthrocrats who have contributed towards this projects. These include: The Government of Lagos State, Mr. Jim Ovia, CON (Nigerians only Titanic Centurion), Chief Modupe and Mrs. Folorunso Alakija, Mr. Patrick Tonye-Cole, Mrs. Winifred Akpani, Chief Kesington Adebutu, Dr. Tunde Folawiyo, Mr. Aigboje Aig-Imuokhuede, amongst others. We salute these national philanthropists and invite all Nigerians to support this project generously to ensure its continuous success for the benefit of our nation’s beleaguered masses.
Signed: Dr Abia Nzelu
|PUBLIC SERVICE ANNOUNCEMENT – Mission PinkCruise|
There is opportunity for groups (such as faith communities, town/village meetings, market unions, social clubs, professional bodies, residents’ associations; etc.) to apply to be included into the 2019 roster for the ongoing
community-based free cancer / general / eye screening, using the Mobile Cancer Centre (the “PinkCruise”).
Applying groups should be based in any of the following four pilot States viz: Delta, Lagos, Rivers and Abuja.
All applications should be addressed to the Executive Secretary, mass medical mission and sent by email to [email protected]
| ANNOUCEMENT FOR ALL MEDIA PRACTITIONERS (PLS SAVE THE DATE)
– – Journalists against Cancer in Nigeria (JaCiN)
Journalists against Cancer in Nigeria (JaCiN) is a media advocacy group cofounded in 2010 by the National Cancer Prevention Program (NCPP), the Nigeria Communications Commission (NCC)
and the Nigerian Guild of Editors (NGE). Membershp is open to all media practioners, as well as those in advertising and Public Relations and digital media. Induction of new members will hold during the
annual conference as follows:
Date: World Cancer Day, February 4, 2019
Time: 11 am prompt
Venue: NTA Lagos Network Centre, Victoria Island, Lagos
RSVP: [email protected]
NOTE: During the JaCiN conference, all participating journalists would be able to take advantage
of free screening using the PinkCruise. Come one come all!