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The Macallan holds Whisky Pairing Ritual for the Launch of Harmony Inspired by Intense Arabica

by Usman Kadri
July 26, 2023
Reading Time: 2 mins read
The Macallan holds Whisky Pairing Ritual for the Launch of Harmony Inspired by Intense Arabica

L-R: Premium Spirit & HoReCa Director, Coca-Cola Hellenic, Ioannis Simos; Vice President, Marketing, Wakanow, Gbemi Olateru-Olagbegi; and Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi, at the exclusive launch of The Macallan Harmony Collection Inspired by intense Arabica at KOI Restaurant & Lounge on Thursday, July 20, 2023

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World-renowned single malt Scotch whisky brand, The Macallan, held an unprecedented coffee-whisky pairing ritual on Thursday, July 20, 2023, launching The Harmony Collection Inspired by Intense Arabica to the delight of guests at the exquisite KOI Restaurant & Lounge, Victoria Island, Lagos.

Bearing testament to the innovation and creativity behind the collection, five coffee masters collaborated with The Macallan Whisky Maker, Steven Bremmer, lending their knowledge, creativity, and passion to bring the expression to life. The Macallan Harmony Collection also explores the brand’s future packaging journey, featuring distinctive packaging made from repurposed and recycled materials, including discarded coffee bean husks.

The Macallan showcased the harmonious blend of its ultra-premium whisky and the distinct character of fine coffee. Guests were first treated to an evening of cocktails and canapes while taking in the first-hand engagement of the variety of coffee beans. At the high point, a coffee-whisky pairing ritual, expertly whipped by dedicated baristas at Happy Coffee, took guests through the many flavourful possibilities of merging two distinct worlds together — the distinct worlds of whisky and coffee.

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Speaking on the success of the event, Brand Manager, Edrington Portfolio, Hammed Adebiyi said, “We are honoured to present this extraordinary collection to our esteemed guests. The Macallan continues to uphold its legacy of excellence, and we are excited to offer this unparalleled whisky and coffee pairing experience to whisky enthusiasts in Nigeria.”

Brand Education Manager, MEAI, The Macallan, Joddie Marriot, added “We are delighted to introduce The Macallan Harmony Inspired by Intense Arabica to whisky lovers and coffee enthusiasts in Nigeria. This collection represents a celebration of the artistry and passion that goes into crafting our whiskies, as well as a unique opportunity to explore the interplay between two of the world’s most beloved beverages. We invite connoisseurs to indulge their senses and embark on an extraordinary journey of flavour with this remarkable collection.”

As the evening turned into night, the ultra-luxury event grew into unforgettable moments of multi-sensory experience. Indeed, the esteemed guests would savour the experience which has set an entirely new standard in beverage craftsmanship for days, if not months, to come.

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