P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will proudly host the 2025 edition of AMEC Measurement Month in Nigeria on Friday, November 28, 2025, from 12:00 p.m. to 2:00 p.m. (WAT) via Google Meet.
Themed “From Outputs to Outcomes: Measuring What Matters,” this year’s event will convene leading professionals across communications, public relations, and media analytics to explore how brands and organizations can evolve from counting coverage to quantifying true impact.
With an ever-growing demand for accountability and data-driven storytelling, the event will challenge traditional measurement practices and spotlight how purposeful evaluation can shape strategy, strengthen trust, and demonstrate tangible business results.
The session will feature an impressive lineup of six distinguished speakers representing diverse expertise across PR, corporate communications, and media evaluation: Amber Daugherty of Big Valley Marketing; Chris Wangalwa, Director, Africa Strategic Communication Hub (ASCH); Adaoha Njemanze, Founder and Principal Consultant, NOVVA Media & Communications; Adedoyin Jaiyesimi, Communications Advisor and Co-Founder, The Comms Avenue; David Akinfenwa, Head, Corporate Communications and Public Relations, Selar; and Iskren Lilov, Head of Marketing and Communications, Ruepoint / AMEC Comms Taskforce Lead.
Together, they will lead insightful discussions on outcome-based measurement, exploring how communicators can align metrics with business goals, demonstrate ROI, and embrace innovation without losing the human touch in analytics.
Speaking on the upcoming AMEC Measurement Month event, Philip Odiakose, Chief Media Analyst at P+ Measurement Services and a member of the IPR Measurement Commission, said:
“AMEC Measurement Month has grown into a meaningful tradition for us at P+. We are proud to have championed and hosted this initiative in Nigeria consistently for nine years. It serves as a global reminder that communication is not merely about being seen, but about making a measurable difference. This year’s theme challenges practitioners everywhere to go beyond activity and truly evaluate value, linking communication efforts to outcomes that drive progress for organizations and the societies they serve.”
Participation in the event is free, but registration is required. Interested participants can register here:
https://bit.ly/amecmeasurementmonth
