Prince Adelaja Adeoye, Chief Executive Officer of the Fendini Group, delivered a compelling call for robust housing policies emphasizing quality and sustainability during the Scale Up Conference held at the Ibadan Business School.
The event, organized by Geobrooks Consortium—a premier real estate consulting firm in Ibadan led by Ambassador Sanni Babatunde—brought together industry leaders, government officials, and developers to discuss strategies for scaling up urban development in Oyo State.
In his keynote address, Prince Adeoye stressed the urgent need for a paradigm shift in Nigeria’s real estate sector. “Quality and sustainable housing projects must be the cornerstone of every developer’s vision,” he declared. “We cannot afford to build for the short term; our structures should withstand the test of time while promoting environmental stewardship and affordability for future generations.”
He further emphasized the critical role of public-private partnerships, urging real estate developers to forge stronger collaborations with government entities. “Collaboration with government is non-negotiable,” Adeoye noted. “It ensures regulatory support, infrastructure alignment, and policies that prioritize long-term societal benefits over quick profits.”
The conference featured an impressive lineup of speakers, including: Mrs. M.O. Adebiyi, Executive Director of Oyo State New Towns and Cities, who shared insights on innovative urban planning initiatives, Hon. Olakunle Akinshete, Special Adviser to Governor Seyi Makinde on Housing and Urban Development, highlighting state government efforts to address housing deficits. Mr. Olawumi Falodun, Publicity Secretary of the Real Estate Developers Association of Nigeria (REDAN) Oyo State Chapter, discussing industry standards and challenges. Mr. Medupine Abiodun, Managing Director of Dupine Properties, who spoke on financing models for scalable housing projects.
Attendees praised the event for fostering dialogue on practical solutions to Oyo State’s housing challenges, amid rapid urbanization and population growth in the region.
In a highlight of the conference, Prince Adelaja Adeoye was honored with a prestigious award for his outstanding contributions to housing development in Oyo State. The recognition celebrated his leadership in the flagship Rayfield Gardens City Estate, a sustainable residential project that has set benchmarks for modern, eco-friendly living in Ibadan. The estate features green spaces, energy-efficient designs, and community-oriented amenities, serving as a model for future developments.
Ambassador Sanni Babatunde, host and CEO of Geobrooks Consortium, commended Adeoye’s impact: “Prince Adeoye’s work exemplifies how private sector innovation can drive public good. This award is well-deserved and inspires us all.”
The Scale Up Conference concluded with networking sessions and panel discussions, leaving participants optimistic about collaborative advancements in Oyo State’s real estate landscape. Organizers announced plans for follow-up events to track policy implementations stemming from the discussions.
