Johnnie Walker Blue Label, the world’s most iconic luxury Scotch, served as the Exclusive Spirit Partner for Lanre Da Silva Ajayi’s (LDA) grand 20th Anniversary celebration, successfully marking the convergence of two master crafts: rare whisky and timeless African couture.
The high-profile event, held on Sunday, November 16th, in Lagos, drew Nigeria’s elite, CEOs, and fashion tastemakers to celebrate LDA’s two decades of defining elegance. The partnership positioned Johnnie Walker Blue Label not merely as a sponsor, but as the quintessential icon of celebration, recognizing LDA as a fellow master in her field.
The evening’s centerpiece was the exclusive Johnnie Walker Blue Label VIP Experience, where guests were welcomed with signature serves, reinforcing the brand’s status. The celebration culminated in a highly anticipated runway moment where Johnnie Walker Blue Label presented the designer with a bespoke, personalized, and engraved bottle of Blue Label—a rare tribute to her two decades of monumental achievement.
Speaking to the synergy of the partnership, Joan Odafe-Ejumedia, Marketing Manager, Reserve Scotch Diageo South, West & Central Africa stated stated; “Johnnie Walker Blue Label’s existence is built on the celebration of rare achievement—from the pursuit of the one in ten thousand casks that defines our exceptional blend, to the monumental milestones achieved by true visionaries. We view this 20th Anniversary as the perfect convergence of two master artisans. We are profoundly honored to partner with Lanre Da Silva Ajayi, a designer whose two decades of defining African couture mirror our own commitment to rarity, precision, and the creation of timeless legacies. When the world recognizes a mastery of this magnitude, there is no more fitting spirit than Johnnie Walker Blue Label to mark the occasion.”
Following the presentation, Lanre Da Silva Ajayi (LDA) expressed her appreciation for the collaboration; “Fashion has always been about crafting enduring memories and celebrating milestones. I am deeply honored to have had Johnnie Walker Blue Label, the true icon of celebration, be an integral part of such a significant anniversary for my brand. This partnership speaks to a shared dedication to uncompromising quality and excellence.”
The event successfully cemented Johnnie Walker Blue Label’s association with Nigerian luxury, demonstrating that the spirit is the essential accompaniment to toast the most significant and rare achievements across the continent.
About Johnnie Walker Blue Label
Johnnie Walker Blue Label is a masterpiece—an exquisite blend made from some of Scotland’s rarest and most exceptional whiskies. Only one in every ten thousand casks has the requisite quality, character, and flavor to deliver the remarkable signature taste of Johnnie Walker Blue Label.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Smirnoff, Cîroc, Captain Morgan, Baileys, Don Julio and The Singleton. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.
Faces at the event…
