Jumia Group, the pan-African e-commerce leader, is closing in on its long-awaited breakeven goal after a robust fourth quarter 2025 report marked by double-digit revenue growth and a significant narrowing of operational losses.
The results suggest that CEO Francis Dufay’s aggressive turnaround strategy—which included exiting non-core markets such as South Africa and Tunisia—is beginning to yield the “operating leverage” that investors have long demanded. Jumia reported revenue of $61.4 million for the quarter ended December 31, 2025, a 34 percent increase from the same period last year.
Third-party sales were $26.7 million, up 33 percent year-over-year or up 22 percent year-over-year on a constant currency basis. The year-over-year growth was driven by strong performance in their marketplace business, supported by strong consumer usage.
Marketing and advertising revenue was $2.9 million, up 42 percent year-over-year, driven by growth in sponsored products following the launch of a new retail advertising platform. With advertising revenue at 1 percent of GMV, Jumia sees substantial upside potential.
First-party sales revenue was $29.9 million, up 33 percent year-over-year on a constant currency basis, reflecting strong demand and continued momentum with key international brands.
“We closed 2025 with clear momentum across the platform, delivering strong GMV and revenue growth,
improving customer engagement, and continued progress on our path to profitability. In 2026, we’ll focus on scaling usage across our existing markets and deepening customer engagement by continuing to improve availability, affordability, and reliability,” said CEO Francis Dufay.
“We remain focused on unlocking operating leverage, optimising our cost structure and refining our market footprint. Our priority is driving usage growth in our core markets with the objective of achieving Adjusted EBITDA breakeven and positive cash flow in the fourth quarter of 2026, and delivering full-year profitability and positive cash flow in 2027.”
