African fintech startup NjiaPay has successfully raised $2.1 million in a seed funding round led by Newion, marking a significant milestone in its mission to enhance payment reliability for businesses across the continent.
Founded in 2024, NjiaPay was initially developed to solve a real-world problem for Talk360, an international calling app used by millions. By creating a custom payment orchestration layer, NjiaPay increased checkout conversions by 25%, intelligently routing transactions and presenting the most relevant payment options to customers.
Building on that success, NjiaPay has expanded its platform to support high-growth brands, including Anytime Fitness South Africa and Melon Mobile. The platform functions as a central control tower for online payment systems, automatically routing payments in real time to maximize success rates while providing businesses with a unified view of fragmented payment data.
The new funding will accelerate NjiaPay’s mission to deliver world-class payment performance, scale its operations, and expand access to reliable payment infrastructure for online businesses across Africa.
