Meta Platforms has begun a global rollout of subscription plans across its major platforms, including Facebook, Instagram, and WhatsApp, as the company deepens efforts to diversify revenue beyond digital advertising.
The rollout announced by the company on Wednesday introduces consumer-focused “Plus” plans that allow users to gain access to extra features, like profile customization, super reactions, and story insights, among other things.
Under the new structure, users can subscribe to Instagram Plus, Facebook Plus, or WhatsApp Plus for monthly fees ranging between $2.99 and $3.99, depending on the platform.
Announcing the launch, Meta’s head of product Naomi Gleit noted that “more fun features” will be added in the future.
- She added that the plans are aimed at users who want more functionality from its social platforms, particularly creators and heavy users seeking deeper engagement tools.
- The company said it will also start testing other offerings, including professional plans for creators and businesses, and AI-focused plans for all users.
These new tests will be branded as “Meta One,” which will serve as the company’s home for its subscription offerings going forward.
