Famous Ghanaian rapper, Sarkodie, has stated that Nigerian artists enjoy a lot of financial support from billionaires and business executives in the country, unlike their Ghanaian counterparts.
Speaking in a recent episode of the When We Sit podcast, the Azonto crooner said Ghanaian artists often do music on their own without any financial assistance from fellow Ghanaians.
He said Nigerian businessmen love supporting and investing in talents, which give Nigerian artists financial advantage in Africa.
“What Ghanaian artists do is organic. I give a business plan, even with that, it is hard to get some people to come in. But in Nigeria, I think they take a lot of risk; most of the rich people with money take a lot of risk to put their people on. If I breakdown what it takes to do the O2 Arena, you will freak out, but then we still have to do it,” he said.
He recalled meeting Nigerian billionaire Tony Elumelu and being shocked by the amount he told him he was investing in a Nigerian artist, whom he believes is the future of Afrobeats.
Sarkodie urged Ghanaian business executives and rich folks to emulate Nigerian business executives by supporting their artists financially.
