LemFi, the financial platform for people building lives across borders, announced the launch of its new global brand platform, “Ambition has no passport”, alongside a completely rebuilt app and the largest product expansion in its history.
More than two million customers use LemFi to move money to more than 30 countries, with over $2 billion in monthly transaction volume across Africa, Asia, Europe and beyond. The company is expanding beyond international payments, introducing savings and credit in the UK and eSIM services in more than 100 destinations, bringing more services together through a single platform.
Today, around 304 million people live outside the country where they were born, sending approximately $905 billion home each year. Across African communities and their global diasporas, cross-border financial connections can be an integral part of everyday life, from supporting family members to maintaining commitments at home while pursuing careers and opportunities abroad. Yet financial services are often structured around individual products and customers whose financial lives take place within a single country.
LemFi is building its platform around these cross-border realities, extending from the international transfers on which the company was founded into a broader range of financial services designed for people whose lives span countries.
Transfers, still at the heart of it. Send money to more than 30 countries across Africa, Asia, Europe and beyond, from the same account that now saves, borrows and connects.
Savings and credit. LemFi has introduced savings and credit services in the UK as part of its expansion into a broader financial platform, with other markets to follow.
eSIM connectivity. Customers can purchase mobile data for use in more than 100 destinations without changing SIM cards or incurring traditional roaming charges.
A brand and an app rebuilt together
The app has been re-architected from the ground up to bring multiple products across different countries together in a single account, rather than adding them onto a transfer-focused app. The redesign also makes LemFi’s products easier to discover and creates a platform that can accommodate additional services as the company expands.
The company has also introduced its new global brand platform, “Ambition has no passport”, reflecting its focus on customers building careers, businesses, families and financial lives across borders. The new identity spans LemFi’s product interface, website, marketing and social channels and will roll out across its global markets.
Savings and credit are available in the UK at launch, with other markets to follow.
