MTN Nigeria has reaffirmed its commitment to gender equality and the advancement of women in the creative industry as the company took an active role at the Lagos Advertising and Ideas Festival (LAIF) Creative Conference held in Lagos.
Speaking during the event, Kate Daniels, Senior Manager, Sponsorships and Alliances at MTN, said the telecommunications company has consistently supported the LAIF Creative Conference and remains deeply invested in conversations that push the industry forward.
“MTN has been a staunch supporter of the LAIF Creative Conference for years,” Daniels said. “This year is no different. Beyond sponsoring, we are also lending our voice to the discussions. I’ll be speaking on the panel that focuses on Women Redefining Creativity.”
Daniels noted that the topic aligns with MTN’s deliberate strategy of promoting gender equity within its leadership structure.
“For us at MTN, it is an intentional approach. We have ensured strong representation of women within our leadership team. This is not accidental; it is a journey we began about five years ago, and we continue to infuse competent women into key leadership roles across the business.”
Asked whether women can excel when given the same opportunities as their male counterparts in the creative sector, Daniels responded with confidence.
