Showmax, an online subscription video on demand (SVOD) service, says ‘I Am Laycon‘, its first original Nigerian reality series, will be streamed in 26 foreign countries.
In a statement on Friday, Yolisa Phahle, MultiChoice group CEO of general entertainment and connected video, said the move was informed by the popularity of BBNaija in the diaspora.
“Big Brother Naija has a huge diaspora audience who followed Laycon’s journey while he was in the house. With the launch of his own reality show, it was important for us to make this content available to fans in as many countries as possible,” Phahle said.
The countries include Andorra, Australia, Austria, Belgium, Denmark, Finland, Greece, Iceland, Indonesia, Ireland, Italy, France, Germany and United Kingdom.
Others are Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Portugal, San Marino, Spain, Sweden and Switzerland.
The 10-episode series will examine the journey of Laycon, winner of the 2020 BBNaija show, as he juggles the attendant fame after the reality show with his personal relationships and music career.
It will feature cameos from Lilo Aderogba and Victoria ‘Vee’ Adeyele, former housemates at the ‘Lockdown’ house.
The first five episodes of the series will be available on the streaming platform on February 11, while the remaining five will hit the platform from March 4.
Speaking on his experience starring in his own reality show, Laycon said: “Music, family and friendship are extremely important to me and I am excited that my fans around the world can join me as I explore these different sides of me on I Am Laycon.”