ADVERTISEMENT
The Moment Nigeria
  • Home
  • News
  • Business
  • Entertainment
  • Interviews
  • Life and Styles
  • Sport
No Result
View All Result
  • Home
  • News
  • Business
  • Entertainment
  • Interviews
  • Life and Styles
  • Sport
No Result
View All Result
The Moment Nigeria
No Result
View All Result
  • Home
  • News
  • Business
  • Entertainment
  • Interviews
  • Life and Styles
  • Sport

Heineken excites fans with new campaign in anticipation of the UCL knockouts

by Usman Kadri
February 16, 2021
Reading Time: 2 mins read
Heineken excites fans with new campaign in anticipation of the UCL knockouts
Share on FacebookShare on TwitterShare on WhatsappShare on LinkedIn

In anticipation of the knockouts phase of the 2020/2021 UEFA Champions League season, Heineken has unveiled a new campaign tagged “You’re Never Watching Alone: Share the Passion”.

Proud sponsors of the European club competition for 26 years, the brand revealed the campaign was conceived with the knowledge of Nigerians’ fervent love for football and sharing topical football moments.

The UEFA Champions League is the most glamorous and most followed football club competition in world football with an audience of over one billion annually. This tournament brings together the greatest teams in the world and has managed to supersede international football, as the financial clout of club football has grown.

RELATED STORIES

The Singleton: Crafting moments that matter – a look back at The Singleton Escapes

The Singleton: Crafting moments that matter – a look back at The Singleton Escapes

May 20, 2025
Elite 18 Golf Club honours Aare Adetola Emmanuelking with Nigeria’s First-Ever Noble Golfer Award

Elite 18 Golf Club honours Aare Adetola Emmanuelking with Nigeria’s First-Ever Noble Golfer Award

May 19, 2025

Through this new campaign, the premium international beer brand, under the Nigerian Breweries portfolio, seeks to nurture passionate memories amongst Nigerian football fans and consumers by urging them — wherever they may be, to share their thoughts and communicate their feelings across every channel as they enjoy the spectacle of the competition.

Speaking on the launch of the campaign, Aishat Aneakwe, Senior Brand Manager, Heineken, said:

“This promises to be yet another exciting UCL season for football fans and consumers. As such, we had to devise ways to complement the spectacle and enhance the experience for Nigerian football fans with a host of exciting activities through which they can share and channel that passion that comes with every topical moment in the competition.”

As part of its activities, Heineken will engineer periodic trivia and special giveaways throughout the remaining phases of the competition, in a bid to drive exciting engagement activities among fans and consumers and reward their passion for football.

Also planned is a special FIFA tournament in which partnered celebrities will represent one team in the knockouts stage and face off against each other, guaranteeing a lot of fanfare. Additionally, the celebrities, to be revealed at a later date, will be organising live watch-alongs of the matches on their social media platforms and engaging directly with football fans on key-interest matches.

Over the past two decades, Heineken’s UCL campaigns have all been focused on creating exciting experiences for fans and consumers and the 2020/2021 UCL “You’re Never Watching Alone: Share the Passion campaign promises to do the same. The campaign represents a continuation of Heineken’s love story with Nigerian football fans and beer lovers.

Next Post
Zedvance rewards loyal customers with Valentine’s campaign

Zedvance rewards loyal customers with Valentine's campaign

More Articles...

Focus on ICT for future careers, Glo urges girls

Focus on ICT for future careers, Glo urges girls

May 20, 2025
Bridgewater Associates and Global Citizen launch ‘Forecasting the Future: A Modern Economics Challenge’

Bridgewater Associates and Global Citizen launch ‘Forecasting the Future: A Modern Economics Challenge’

May 20, 2025
Qualcomm announces shortlisted startups for Qualcomm make in Africa 2025

Qualcomm announces shortlisted startups for Qualcomm make in Africa 2025

May 20, 2025
Best Pan-African Bank for SMEs’ recognition highlights Stanbic IBTC Bank’s commitment to empowering SMEs in Nigeria

Best Pan-African Bank for SMEs’ recognition highlights Stanbic IBTC Bank’s commitment to empowering SMEs in Nigeria

May 20, 2025
Access Bank UK Polo Day holds to raise funds for education

Access Bank reaffirms commitment to Diaspora Financial Inclusion, commends launch of NRBVN platform

May 20, 2025
The Singleton: Crafting moments that matter – a look back at The Singleton Escapes

The Singleton: Crafting moments that matter – a look back at The Singleton Escapes

May 20, 2025

STANBIC IBTC ADVERT

About Us

Themomentng.com is an online community of reporters and social advocates dedicated to bringing you features, news reports by Africans, but from a global perspective.

Contact Us

+447771081433
+2348051966180(WhatsApp/SMS Only)
Email: themomentng@gmail.com

Categories

  • Business
  • Education
  • Entertainment
  • Events
  • Featured
  • Food
  • Foreign
  • Health
  • Interviews
  • Life and Styles
  • Metro
  • Motoring
  • News
  • Opinion
  • Politics
  • Religion
  • Society
  • Sport
  • Technology
  • Top Story

Follow Us

Facebook Twitter Instagram

Copyright © Themomentng.com. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Business
  • Entertainment
  • Interviews
  • Life and Styles
  • Sport