inDrive, the world’s second most downloaded ride-hailing app, has announced its first SuperApp rollout in Kazakhstan. The move follows the company’s explosive growth in delivery, with over 41 million deliveries completed globally in 2024 and over 14 million in Q2 2025, making it one of the fastest-scaling categories in the company’s portfolio.
Over the next 12 months, inDrive will roll out its SuperApp to other key frontier economies, including Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco.
Nigeria is a priority market for the company and is already being considered as one of the next countries where the SuperApp will be launched.
The SuperApp is modular by design, built to adapt to the needs of each market rather than follow a one-size-fits-all blueprint.
At the heart of the rollout is inDrive.Groceries, a new service that allows users to order from more than 5,000 products with delivery in as little as 15 minutes. Early pilots have shown remarkable traction: an NPS of 83% and an average of five grocery orders per user per month — clear signs that grocery, as a high-frequency service, can anchor daily engagement and strengthen loyalty across the platform.
In his remarks, Chief Growth Businesses Officer, inDrive, Andries Smit, stated that the new application is a daily-needs vertical that drives repeat engagement, strengthens loyalty, and opens the door for cross-selling into mobility, courier, fintech, and beyond.
“Grocery is the high-frequency anchor that brings people back every day, and early results show how much potential there is when users can find more touchpoints with our platform. Our model differs because we don’t roll out everything everywhere at once. We introduce the services that matter most to each city, while staying true to our principles of fairness, transparency, and choice. That makes this SuperApp strategy scalable and sustainable,” Smit said.
With eight verticals already in play, inDrive is laying the foundation for a SuperApp designed not for saturated global markets, but for the frontier economies where equitable access to services can make the most meaningful difference.
Evidence from early SuperApp rollouts shows great potential. A recent sample survey of 16 focus cities revealed that people using more than one service generate two to four times higher GMV and show over 15 percentage points higher retention compared to single-vertical users.
inDrive is venturing beyond mobility into multiple verticals, using delivery and grocery as anchor services and powerful cross-sell mechanisms across its ecosystem.
inDrive’s strategy is underpinned by confident growth, even in a challenging global market. The company has completed more than 6.5 billion transactions and surpassed 360 million app downloads worldwide. It operates with a capital-efficient, low-CAC, high-retention model, which has already brought the company to EBITDA profitability, while continuing to deliver double-digit growth in the first half of this year.
Unlike legacy super apps that grew before the AI era, inDrive is embedding AI capabilities from the ground up — but always in service of its founding principles of fairness and user choice. Personalisation helps users navigate services more easily, inclusion features make digital services accessible to people with disabilities or lower literacy, and AI recommendations are designed to inform, not decide, ensuring that peer-to-peer negotiation remains at the core of the platform’s pricing model.
inDrive is designed for the world’s frontier markets, where the growth playbook is very different from that of legacy global players. These regions are defined by fast-changing consumer behaviours, mobile-first populations, and a strong demand for affordable and fair services.
Each launch builds on local traction and the strong network effects of inDrive’s platform. This foundation allows inDrive to scale faster, with lower acquisition costs, and to deliver meaningful impact in markets where traditional super app models have struggled to take root.
