Seplat Energy has stressed the importance of continuous learning for journalists, citing the fast-changing media industry.
The company’s Director, External Affairs and Social Performance, Ms Chioma Afe, made the emphasis at the closing of a two-day capacity-building workshop held for journalists on Wednesday.
The News Agency of Nigeria (NAN) reports that the workshop, which took place in Benin, brought together reporters from the print, broadcast and online platforms in Benin City, Asaba, Warri, and Sapele.
It equipped them with modern skills in report writing, mobile journalism, personal effectiveness, media technology, and digital marketing.
Afe said that the training aimed to strengthen the competence of journalists and support ethical and impactful reporting.
She was represented by Stanley Opara, Manager Corporate Communications at Seplat Energy Plc.
“Seplat believes that continuous learning is important for journalists, especially in an industry that is fast changing.
“We are committed to helping the media grow because a strong media system benefits everyone,” she said.
She noted that Seplat Energy would continue to partner with the media, while creating the needed impacts as they pertained to the media.
The workshop featured sessions on effective report writing and mobile journalism facilitated by a media trainer, Mr Nnamdi Uwaemelulam.
Uwaemelulam stressed the importance of clarity, strong leads and fact-checking.
He also demonstrated how smartphones and basic digital tools could improve storytelling.
Delivering a session on media technology, the trainer highlighted emerging trends and the need for journalists to adapt to digital transformation.
The training also featured veteran journalist and broadcaster, Patrick Oke, who spoke on the role of media in national development and the need to develop the requisite competence for the task.
Also, a former lecturer at the Lagos Business School, Dr Solomon Avbioroko, took participants on self-search and transactional analysis.
Avbioroko explained how personal behaviour patterns could influence communication, teamwork and productivity.
He educated the journalists on personal effectiveness, focusing on discipline, time management and decision-making.
He urged journalists to manage their time wisely and build positive relationships in their workplaces.
NAN reports that the workshop ended with a presentation by a digital strategist, Mr Abiola Adedeji, who lectured on digital marketing and its importance to modern journalism.
Adedeji said, ‘’Journalists can use digital platforms, analytics and online tools to grow their audience and enhance their reporting.’’
Participants described the training as timely and beneficial, noting that the sessions would help them perform better in the fast-changing media landscape.
