There are stories that demand to be told slowly. Not the ones built for spectacle, but the ones that stay with you quietly, long after the lights go down. That’s the kind of story The Singleton has always understood and at the 12th Africa Magic Viewers’ Choice Awards, the brand showed up exactly as you’d expect: not loudly, but meaningfully.
As part of its involvement in the AMVCA, The Singleton sponsored the Best Documentary
Award won by Shedrack Salami, a category that recognizes some of the most compelling, authentic, and thought-provoking stories across Africa. Sponsoring that category wasn’t just a brand placement, it was a statement about what The Singleton believes storytelling should be.
Then came the Escape Pod.
The Singleton introduced the Escape Pod, an exclusive lounge that offered guests a moment to step away, reset, and unwind in a more intimate setting.
The Escape Pod was that lingering moment made physical. A reminder that the AMVCA isn’t
just an awards ceremony, it’s a celebration of craft, of years of dedication, of the kind of work
that documentarians pour themselves into without guarantee of recognition. And when that recognition finally comes, it deserves more than a quick toast at a crowded bar. It deserves a
proper pause.
That’s The Singleton’s gift to the evening. Not the loudest presence in the room but the most intentional one.
ABOUT THE SINGLETON
The Singleton is a premium single malt Scotch whisky, crafted with a commitment to quality, patience, and character. Known for its smooth and rich profile, the brand celebrates the art of slow craftsmanship and invites consumers to savour meaningful moments and exceptional stories.
ABOUT THE AMVCA
The Africa Magic Viewers’ Choice Awards has celebrated African film and television excellence since 2013, broadcasting to audiences across more than 50 countries. With over 400 awards presented to date, it remains the continent’s most authoritative stage for recognising creative talent.
