Mastercard has expanded its global lifestyle platform, Priceless.com, to Africa, unlocking a new way for Mastercard cardholders around the world to explore the continent’s most iconic destinations.
The platform brings together culturally rich journeys across nine African markets, including South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda and Zimbabwe, offering travellers access to Africa through a premium, curated lens.
From wildlife encounters beneath African skies to hidden galleries and exotic coastal festivals, Priceless Africa ignites travel as a powerful passion point. Cardholders can now discover a one-of-a-kind Africa shaped by creativity, heritage and deep community connection. Each experience is curated across Mastercard’s leading passion categories: culture and creativity, culinary, nature and wildlife, and adventure, enabling travellers to securely and seamlessly explore what they love most.
Mastercard offers a range of travel benefits, including hotel and flight savings, airport lounge access, and seamless booking across leading travel platforms, car rentals, and e-hailing services. The result is a seamless, secure, and truly rewarding journey at every touchpoint.
The launch comes as Africa’s travel sector continues to expand, making it one of the fastest-growing tourism regions globally. The region welcomed 81 million international tourists in 2025, marking an 8% year-on-year increase, according to UN Tourism. As more travellers seek authentic, purpose-driven experiences, Mastercard and its partners are supporting this growth through curated experiences across key passion points, alongside secure and seamless payments that enhance the travel journey.
Peak travel seasons offer unique moments for Mastercard and its partners to support travellers through distinctive Priceless experiences, alongside secure and seamless payments that enhance every step of the journey.
Ahmed Abdel-Karim Hussein, Executive Vice President, Integrated Marketing & Communications, Eastern Europe, Middle East and Africa, said:
Priceless Africa brings together the moments that define the continent. Cardholders can rise over Amboseli in a sunrise hot air balloon, walk Cape Coast Castle by candlelight, trek with mountain gorillas through Rwanda’s Volcanoes National Park or Uganda’s Bwindi forests, share a Bedouin dinner in the Agafay Desert, hike Mauritius’ Le Morne Brabant before a home-cooked Creole lunch, sail Menai Bay aboard a traditional dhow, track rhinos on foot through Matobo Hills, head into the bush with the Kruger K9 anti-poaching team or design a one-of-a-kind piece with one of Accra’s leading fashion houses. Every market, every passion, all curated and bookable in one place. Experience of availability varies by market and is subject to change.
The launch is anchored by Mastercard’s “You Have To Be Here” travel campaign, a continent-wide creative platform built to inspire cardholders to discover Africa through curated storytelling, content series and always-on travel inspiration. This campaign is set to start on the X of June and will run for X weeks.
Priceless Africa is now live on Priceless.com in select markets, with rollout across all nine markets and additional experiences continuing throughout 2026 as Mastercard expands its footprint into even more African markets.
