Binance, the world’s largest cryptocurrency exchange by trading volume, has marked its ninth anniversary, reporting more than 323 million registered users across over 100 countries as it accelerates its transformation into a multi-asset financial platform.
The milestone comes as global cryptocurrency adoption continues to surge, with more than 741 million people now owning digital assets, up from fewer than six million when Binance launched in July 2017.
The company said its user base now accounts for approximately 43% of all cryptocurrency holders worldwide. Binance added that registered users grew by around 7% during the first half of 2026 alone, reflecting continued expansion amid increasing mainstream acceptance of digital assets.
According to Binance, it has processed more than $156 trillion in cumulative trading volume across all its products, representing a 7.8% increase from the end of 2025.
Institutional participation also continued to rise, with institutional users increasing by 9% in the first half of the year despite more challenging market conditions, highlighting what the company described as sustained, long-term engagement rather than speculative activity.
The exchange also highlighted its push beyond cryptocurrencies into traditional financial products, including stock trading, exchange-traded funds (ETFs), and pre-IPO perpetual products. Since March 2026, Binance said its traditional finance offerings have generated more than $80 billion in monthly trading volume, supported by blockchain-based infrastructure that enables stablecoin settlement and around-the-clock market access.
Among the new offerings, Binance said its direct stock trading platform, launched in June 2026, surpassed $1 billion in assets under management within 30 days while recording more than $3 billion in cumulative trading volume. Its tokenized U.S. securities product, bStocks, exceeded $100 million in assets under management within two weeks of launch, with nearly half of trading taking place outside standard U.S. market hours.
The company said the expansion into traditional financial products aligns with its long-term ambition of becoming a global financial super app that combines trading, payments, savings, and investment services on a single platform.
Binance believes blockchain infrastructure can improve access to financial markets, particularly in regions underserved by conventional financial institutions, and has set a long-term target of reaching more than three billion users worldwide.
Commenting on the milestone, Binance Co-Chief Executive Officer Yi He said the company’s growth reflects a broader transformation in how people access financial services, noting that cryptocurrency ownership has expanded dramatically over the past nine years. Co-CEO Richard Teng added that Binance’s expansion into stocks, ETFs, and tokenized securities is aimed at providing users with broader access to global financial markets while maintaining the trust of its growing customer base.
To commemorate its ninth anniversary, Binance has launched a global campaign themed “Built by You,” celebrating the role of its community in the company’s growth. The campaign includes up to $4.5 million in rewards and an interactive experience featuring nine virtual landmarks representing different parts of the Binance ecosystem.
