P+ Measurement Services, Nigeria’s independent media intelligence and PR measurement agency, will host the 33rd edition of its flagship thought-leadership platform, EvaluatePR, on Friday, September 25, 2026, at 12:00 p.m. (WAT) via Google Meet.
Themed “Beyond Search: Who Is Shaping Your Brand Story?” with the sub-theme “AI, media intelligence and the new rules of brand visibility,” the virtual session will bring together professionals across public relations, communications, media intelligence and measurement to examine how artificial intelligence is changing the way people discover, interpret and engage with information about organisations.
As the information environment continues to evolve beyond traditional search, organisations are increasingly being represented through a combination of search results, media coverage, social conversations, AI-generated responses and other digital information sources. The session will explore what this shift means for brand visibility, reputation, media monitoring and PR measurement, and how organisations can better understand the narratives shaping their public presence.
The event will feature a distinguished panel of professionals with extensive experience across media intelligence, AI, digital strategy, operations and measurement including: Eashwar Chocka – Global Operations & Media Intelligence Leader with 21+ Years of Global Media Intelligence & Operations Experience; Celestine Achi – Founder & CEO, Cihan Media Communications, AI Educator, Governance Consultant & PR Technology Builder; Mustafa Abu Tabikh – Founder & Director, Sargon Intelligence, Media Intelligence, Measurement & AI-Driven Reporting Specialist; Tony Mautsu – Founder & Managing Director, Social Light Africa, African Media Intelligence & Digital Strategy Expert.
Together, the speakers will examine the changing relationship between AI, search, media intelligence and reputation, offering perspectives on how organisations can understand where their stories are appearing, how those narratives are being interpreted, and what influences visibility across an increasingly fragmented information ecosystem.
The discussion will also consider the implications for media monitoring and measurement, particularly as AI-driven systems become another pathway through which audiences discover information about brands, institutions and organisations.
The session is designed for public relations practitioners, corporate communications professionals, media intelligence specialists, researchers, measurement professionals and business leaders seeking to better understand the evolving dynamics of brand visibility and reputation in the age of AI.
Participation in the session is free, with access available via the official registration link:
Registration Link: https://bit.ly/4y3qxAg
About P+ Measurement Services
P+ Measurement Services is an independent media intelligence and public relations measurement agency focused on helping organisations understand media performance, reputation and communication impact through data-driven intelligence.
The agency provides media monitoring, measurement, evaluation, media intelligence and strategic audit services, supporting organisations with evidence and insights that inform better communication and business decisions.
Through platforms such as EvaluatePR, P+ Measurement Services also creates spaces for industry professionals to examine emerging developments, share practical knowledge and advance conversations around the future of PR measurement and media intelligence.
For more information, visit www.pplusmeasurement.com.ng or follow P+ Measurement Services on LinkedIn.
