Etisalat Group has unveiled its identity for its 50th anniversary, reaffirming “etisalat” as the name it will carry forward as the company marks five decades of operations.
The group, based in Abu Dhabi, United Arab Emirates, said the identity reflects its heritage, strategy and ambitions for the AI era. The company’s strategy centres on connecting people, supporting businesses and developing digital infrastructure needed to enable intelligent systems.
Etisalat said the meaning behind its name remains closely linked to its purpose of connection. As the company enters its next phase, it plans to bring connectivity, digital capabilities and infrastructure together to create new opportunities.
The new “etisalat” identity will be used across the Group’s communications as it marks its 50th anniversary and positions itself for its next stage of growth in the evolving digital and AI landscape.
