The EXP Agency, an African experiential marketing company, has launched Expressions Influencer Agency, a new business line aimed at helping brands maximise returns on influencer marketing and content creation across Nigeria and Africa.
The Chief Executive Officer of Expressions Influencer Agency, Mr Dave Boon, disclosed this on Friday in Lagos in a communiqué issued after a conference tagged, “Media Shift: Winning with Influence.”
Boon described the launch as a milestone for Nigeria’s media content creation and influencer marketing industry, noting that it reflected emerging trends shaping Africa’s digital marketing ecosystem.
He said the initiative would help businesses adapt to changing consumer behaviour by leveraging innovative technology, high-quality content and data-driven influencer campaigns.
According to him, the African media landscape is evolving rapidly, making it imperative for brands and content creators to adopt new tools capable of driving business growth and profitability.
“Expressions Influencer Agency is part of a new business that we have launched. We are organising this event to help clients understand how to derive greater returns from their marketing spend in influencer marketing,” he said.
Boon said the agency’s strategic objective was to transform media influence into measurable business performance.
He added that the agency would expand the pool of skilled content creators and analysts to meet the growing needs of businesses while supporting the growth of Nigeria’s content creation industry.
According to him, a sound understanding of media influence is critical to improving brand visibility and increasing market share.
Boon noted that in more advanced markets, content creation had evolved beyond social media posting into businesses driven by production studios, advertising campaigns and film production.
He said the new platform would provide brands with smarter approaches to content development, campaign execution and audience engagement in an increasingly competitive digital environment.
